To whom it may concern;
I would consider myself to be an
educated, liberal female who enjoys the equality given to me by past
feminists fighting for their human rights. To see my genitalia be
referred to as a 'beaver' - that is, a large semi-aquatic rodent, is
disrespectful and degrading.
To assume that the advertisers of
such a disgusting campaign would assume that tacking on "for men as
well" is actually making Fresh & Sexy unisex, is an insult to my
intelligence. The ad was placed on my Facebook newsfeed. It's been
found in numerous female magazines but not in male magazines. The 'for
men too' is an afterthought to save your marketing team from being
accused of considering the vulva is unclean, something men have been
doing for centuries.
Furthermore, to hear an advertising slogan
say "A clean pecker always taps it" or "A clean rod always reels 'em in"
really plays into 'rape culture'. Provided a consumer uses this
product, they will "always" be sexually gratified. After the
Steubenville incident, I would think marketing companies would be far
more careful of such implications to even be considered an accessory to
accepting rape culture.
I do not find this advertisement amusing
nor do I find it acceptable. Women have been told for centuries that
their bodies are dirty because we have a self-cleaning vagina and we
menstruate. Neither of these functions are filthy and to consider them
as such is degrading and unnatural. To attempt to tell men that they are
also dirty without this product is just adding to the problem. It
doesn't equalize the genders: it only degrades both.
apology is issued, I will be refusing to buy any Playtex product. I
will also be active in ensuring my university and my friends do the